Following a successful 2018 Africa Tourism Leadership Forum and Awards (ATLF) held in Accra, Ghana, at the end of August, Africa Tourism Partners (ATP) will host its Africa Travel and Tourism Marketing Master Class and Business/MICE Travel Connection in Johannesburg from January 28-29 and on February 22, 2019 respectively. The African Tourism Board (ATB) is supporting the event as well.
Each program will be a blend of Africa Travel and Tourism Marketing Master Class, business-to-business meetings and networking sessions. With these initiatives, Africa Tourism Partners hope to bring together managers of travel and tourism products, destinations, hotels, conference centers, Travel Management Companies (TMC), Destination Management Companies (DMCs), Professional Conference Organizers (PCOs), African buyers and sellers from across the continent. Participants will gain useful knowledge about Africa travel market segments that would help them steer their organizations and businesses to greater heights. “We will share knowledge on doing travel and tourism business and opportunities in Africa, and how to harness these in the most cost-effective way,” says Kwakye Donkor, CEO of Africa Tourism Partners. “While previously intra-Africa travel facilities and products have catered for high-end business and leisure travelers, there is now more room for destinations, facilities, products, buyers and suppliers to cater for the middle to lower end of the corporate and leisure travel market. This is due to growth in branded hotel developments, low-cost carrier, technological advancement, growing middle-class and more segmented offerings,” he explains.
Both initiatives will be delivered by Africa Travel and Tourism professionals, experts and practitioners including Senior TCM Executives, Leading DMC Professionals, Chief of Convention Bureau Officers, Chief Marketing Officers, Key Accounts Directors and more. The opportunities lie in learning as well as exploring new prospects in the current global disruptive and competitive tourism environment. These will be augmented by business-to-business to meetings and product/facility showcase sessions.
Africa Tourism Partners (ATP) is a solution-driven Pan-African strategic marketing, brand management, MICE business development and advisory services company. As a company specializing in strategic marketing in the travel, tourism, hospitality, aviation and golf sub-industries, Africa Tourism Partners’ core areas of expertise are Strategic Marketing, Brand Management, Sales and Marketing Representations, Staff Training, Capacity Building, Investment Facilitation services and MICE-E (Meetings, Incentive, Conferences, Exhibitions and Events).
Based in Johannesburg, South Africa, ATP has country offices and key partners in Angola, Botswana, China, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, UK, USA and Zimbabwe.